Prof. Madya Is. Dr. Zam ARZ
President/ Founder
Assalamualaikum dan Salam Sejahtera,
First and foremost, I express my utmost gratitude to Allah SWT, for it is by His grace and permission that we are able to gather and celebrate the progress and success achieved by entrepreneurs and companies in our country.
As the President of the Malaysian Business Empowerment Council, I am truly honored to welcome you to our website. We are committed to strengthening the business sector through various initiatives, programs, education, and support that we have put in place. We firmly believe that every entrepreneur holds great potential, and we strive to provide the necessary platforms and resources to help them grow.
Our primary focus is to enhance access to services, expand business networks, and provide quality training and education. We also emphasize the importance of innovation and adaptability in response to technological advancements and global market changes. We are always ready to assist and guide you on this journey.
Thank you for your support. Together, we can achieve our vision of empowering businesses and driving the nation’s economic success.
“Enhancing Entrepreneurship, Driving Excellence”
Sekian, Wassalam.
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Role of Decision Making in Organisation Marketing Strategy
Abstract
The role of decision-making in organizational marketing strategy is a critical aspect of business management. It is essential for businesses to make effective decisions when it comes to developing their marketing strategies, as these decisions can significantly impact their success in the marketplace. This paper explores the key factors that influence decision-making in marketing strategy, including market research, customer analysis, and competitive intelligence. It also examines the impact of organizational culture, leadership, and communication on the decision-making process. Market research is a crucial factor in effective decision-making in marketing strategy. By gathering and analysing data about the market, businesses can gain insights into customer preferences and behaviour, as well as the competitive landscape. This information can be used to identify opportunities for growth and to develop targeted marketing campaigns that resonate with customers. Customer analysis is another important factor in decision-making, as it allows businesses to understand the needs and wants of their target audience. This information can be used to create products and services that meet those needs, as well as to develop messaging that speaks directly to customers. Competitive intelligence is also critical in decision-making for marketing strategy. By monitoring the activities of competitors, businesses can identify threats and opportunities in the marketplace. This information can be used to adjust marketing strategies and to develop new products and services that differentiate the business from competitors. Organizational culture, leadership, and communication are also important factors in decision-making. A culture that values innovation and creativity can foster a more open-minded approach to marketing strategy, while strong leadership and effective communication can ensure that decisions are made in a timely and efficient manner. In conclusion, effective decision-making in organizational marketing strategy is a complex process that requires businesses to consider a range of factors, including market research, customer analysis, competitive intelligence, organizational culture, leadership, and communication. By taking a holistic approach to decision-making, businesses can develop marketing strategies that are well-informed, customer-centric, and strategically aligned with their overall goals and objectives
Publication: Dr. Zam ARZ (25 Mar 2023) Google Scholar
The EDUCATION AND ECONOMIC GROWTH IN MALAYSIA. A CASE STUDY OF POSTGRADUATE STUDIES
Abstract
This case study examines the relationship between education and economic growth in Malaysia, with a focus on postgraduate studies. The study analyses the impact of postgraduate education on the economic growth of Malaysia and evaluates the part of education in enhancing human capital and driving economic development. The study uses a mixed-methods approach, including surveys and interviews, to collect data from postgraduate students, graduates, and employers in Malaysia. The findings indicate that postgraduate education has a positive effect on the economic growth of Malaysia, particularly in industries such as finance, technology, and healthcare. The study also highlights the importance of government policies and incentives to promote postgraduate education and enhance the quality of education in Malaysia. The study concludes that postgraduate education plays a crucial role in driving economic growth and enhancing the competitiveness of Malaysia in the global economy.
Publication: Dr. Zam ARZ (10 July 2023) Google Scholar